The Group Purchase

[pic] ??????? ???? International Marketing ? ??The promotion strategies of ag assemblage corrupt plate test of pigeonholingon ? ?? ? ? 096 ????? ??? ??? 09096609 ????? 2011 ? 12 ? 26 ? ?? ___ The promotion strategies of group purchase case study of Groupon 1. launching Group purchase is a new shopping order in the world. The emergence of group purchases can be attributed to change magnitude puffiness tended to(p) by stagnant reform of the income dispersion system. With limited money, plenty have to counteract the influence of inflation by acquire cheaper goods and services. But most people do not extremity to lower-rankinger their living standards. Group purchase offers them access to high-quality intersections and services at a relatively low price, but how does it wor k? 2. world of the group purchase and Groupon 2.1 description of group purchase Group purchase refers to offer products and services at significantly reduce prices on the condition that a lower limit summate of buyers would make the purchase.

Origins of group buying can be traced to china where tuángòu or team buying was punish to restore discount prices from retailer when a striking group of people were willing to buy the same item. In young time, group buying websites have emerged as a major player in online shopping business. Typically, these websites feature a handwriting of the day, with the de al kicking in once a denounce number of peo! ple agree to buy the product or service. Buyers then print off a verifier to seize their discount at the retailer. Many of the group-buying sites work by negotiating deals with local merchants and promising to deliver crowds in exchange for discounts.[i] 2.2 Introduction of Groupon Groupon (a portmanteau derived from group coupon) is a deal-of-the-day website that features discounted gift certificates operable at local or national companies. Groupon was launched in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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