Project Management of Marks&Spencer Case Study Example | Topics and Well Written Essays - 2000 words

Project Management of Marks&Spencer - Case Study practice sessionProject Management is the art of directing and coordinating human and material resources throughout the life of a project by using modern management techniques to achieve predetermined objectives of scope, cost, time and quality and interlocking propitiation.In order to meet the organizational objective of providing increased satisfaction to the customers by offering products of master quality and an efficient service in more attractive surroundings that are comfortable to the customers a continuous ancestrys development programme on the part of Marks & Spencer is the most important factor to adjudicate on the expansion and modernization of their stores locations. Apart from the customer satisfaction from the commercial angle too when in that respect is an opportunity for increased profitability resolvinging from such relocation the company would as well take it up to strike the advantage. In the instant case the new location Kendal being a busy foodstuff town as well as a popular tourist area in Cumbria offered polished prospects of increased sales activity. Existing sales performances, proposed selling space available, local customer profile, size of the catchment of the existence and local competition are some of the other deciding factors that will influence the decision close to the project.The major obstacle was the climatic factor as the n... The initial preparation of the site by the asserter may also pose an issue though not a major one. It was necessary to get all the statutory clearances by giving notices abiding by the requirements of public notice periods so that if there are any objections from the public. Another issue in the way of the progress of the project was the important twist regulations approval required was for the changes in the elevation involving design changes and relocation of entrances. One of the major obstacles faced was in the issue of the opening dates so that the sales during the festive season were not missed. However the project squad did not want to rush up and end in doing wrong things.Discussion and EvaluationAs outlined earlier the organizational objective of Marks & Spencer in improving customer satisfaction and thereby achieving enhanced profitability was aimed to be achieved through this relocation project. The major deciding factor in spare of the project is the location of the new site which is a business town as well as a tourist spot which offers a twin advantage for improving the sales of the company. Moreover the geographical location also went in favour of the decision to relocate. As explained by the Stores Planner the customer satisfaction can be improved not only by offering quality products to the customers but also by providing an attractive and comfortable stores environment. When both these factors are combined in any retail store relocation, the project is bound to result a remarkable success. Mo reover efficient stores design also result in an effective cost minimisation. A lot of inputs in the form of studying the existing