Information and communication technologies Essay

Information and communication technologies - Essay Example inception of various types of computer-relted communiction technologies now allow prticipnts to exchnge informtion in mnner tht is not like either interpersonl or mss communiction chnnels (Rerdon & Rogers, 1988). The new communiction technologies re meshworking tools in tht their min function is to connect individuls computers by telephone lines or cbles. These interctive technologies cn link distnt individuls who might otherwise be unble or unlikely to communicte. ICT fcilitte both the one-to-one nd the one-to-severl exchnge tht is chrcteristic of interpersonl communiction, nd the one-to-mny flow of informtion tht is chrcteristic of mss medi communiction.Marketers have been using electronic tools for years but the net profit and other information technologies have created a flood of interestinf and innocative to ptovide customer value. ICT can be used extensively for the business communication, and more precisely for acce ssing information. Diferent apparatus such as telephone, facsimile of Internet can hold the business needs. These devices and services they delivermay make available the business support sercivice through local intermediaries as healthy as from official sources. Accessing information is not only for business environment.The growing importn... Nor hve prctitioners of business communiction filed to notice the informtion rotation tht hs been occurring in their orgniztions. New opportunities for consulting, trining, nd nlysis re provided by the problems ssocited with the introduction nd impcts of the new interctive technologies. One of the most widely-discussed new ICT is the Internet, computer network linking lrge number of previously-existing computer networks. In recent yers, Internet hs become the network of networks, s its number of users reched criticl mss the point t which certin token(prenominal) number of users hve dopted so tht the rte of doption of the new communiction technology suddenly tkes off (Rogers, 1995). Once n ICT reches this criticl mss, s in the cse of mss of rdioctive mteril tht goes criticl (the phenomenon in nucler natural philosophy from which criticl mss derives it nme), ech dditionl user increses the number of potentil network connections exponentilly (Rice & Dnowski, 1993). Thus, one cn understnd why getting to criticl mss is the crucil strtegy for the introduction of n ICT in business communictions.The greter ese of communiction cross physicl nd socil distnce provided by interctive communiction systems my led to problems of informtion overlod. For exmple, Bill Gtes, the chirmn nd co-founder of Microsoft, the gigntic softwre compny, mkes his e-mil ddress known to ll Microsoft employees (lthough he keeps his telephone number firly privte). Employees send totl of 200 million e-mil messges to ech other every(prenominal) month. Gtes reserves severl hours ech dy to communicte on e-mil. Individuls who re not employees of Microsoft hve little difficulty in