Harley Davidson :: essays research papers

The purpose of this industry analysis is to develop understanding for Harley Davidson Inc. and the employee possess manufacturer of heavyweight motorcycles. We will focus on more or less of the distributing of products to municipal and international markets targeting men and women of all ages.The motorcycle industry is made up of five major manufacturers four Japanese (Honda, Yamaha, Kawasaki, Suzuki), one American (Harley Davidson) and nearly European companies (mainly BMW of Germany and some other Italian companies). Most companies market their motorcycles and accessories on a worldwide basis. Industry sales of motorcycles were shrinking in the archaeozoic l990s because of the recession.Three types of products/services ar being offered motorcycles, accessories, and financing services.Motorcycles This is a jobless term for some, however we are going to look at that would acknowledge motorcycles. Mopeds or scooters (with engines under 125ccwhich are used as an alternative to walking), accountancy for about 17% of total motorcycle sales lightweight motorcycles roadway bikes, dirt bikes, dual purpose bikes (with engines ranging from 125cc to 499cc), account for 51% of sales manoeuvre motorcycles street bikes, and super bikes (with engines ranging from 450 to 749cc) accounting for 13% of sales heavyweight motorcycles cruisers, touring bikes (ranging from 750cc to 1500cc) accounting for 19% of sales.Accessories all leading manufacturers produce Aftermarket accessories, such as saddlebags, windshields, impost seats, helmets, and clothing items. Accessories can bring in a large touchstone of profit but they can also strengthen customer dealings and customer loyalty. In order to succeed companies need to do a market analysis of what sales and what the customer base requests.Sales of accessories and separate make up 36% of total retail sales and are aviable area for producers to explore because people want something to particularise their bikes. In the pa st, motorcycles were viewed as a cheap meansof transportation. By 1992, they came to be viewed as a recreational, or aluxury item. This new information of motorcycles led to the accounting entry of moreexpensive models with higher prices. This led to the introduction of consumerfinancing, one of the fastest growing service areas in the motorcycle industry. backing Services As motorcycle prices increase to above the cost some can afford out of pocket. Many customers are finding a need for financing within the dealership of the motorcycle company. Financing basis and payment arrangements are necessary to succeed and be competitive. The customers of motorcycles can be divided into two categories men and women.