Promotional Mix for the Tide Racing Campaign Essay -- BTEC Business Ma

Promotional Mix for the Tide pelt along CampaignThere argon hundreds of different ways top passing companies promote their products. When companies combine the umteen promotional methods used to promote a specific product, they represent the promotion mix for the product. The promotion mix is make up of tetrad elements advertising, personal marketing, public relations, and sales promotion. Our as preindicationment was to request five items from the promotional mix in one campaign. Tom Utz kit and boodle as a salesman for admonisher & Gamble. He works directly with the Nash Finch interlocutor based out of Minneapolis, MN, which owns several grocery chains such as Buy N Save, Albertsons and Econo Foods. Tom specializes in selling washables detergent soaps such as Tide, Gain, Era, and Cheer to Nash Finch retail stores. One of his biggest campaigns is selling Tide laundry detergent in the Tide Racing campaign. advertiseAdvertising is a paid non-personal communication ab out an organization and its products catching to a target audience through mass media. Some examples are television, radio, newspapers, Internet, and direct mail. Proctor & Gambles most prominent clear of advertising are television ads. Many people do not realize the products they use are even made by Proctor & Gamble. I have collected a Spanish direct card by Proctor & Gamble c in alled avanzando con tu familia, which means better biography with your family. The magazine offers tips for using beauty products such as shampoo, make-up, deodorants, and toothpaste. It also offers advice for selling your home and cooking tips. The end of the direct mailing magazine has many coupons for purchasing the items they learned about. Proctor & Gamble hopes to get the consumer to try t... ...am allow a t-shirt, hat, hot wheels car, water jug, and even a remote curtail car. These are all items donated by Proctor & Gamble to the retail stores in order to catch the attention of cons umers. Thousands of people are willing to sign their concerns up for a chance to win in a free drawing. The drawings will benefit the company because they are getting their name and product featured, and the store benefits because it will lure customers into the store and extra purchases. This is a win-win situation for both parties.I have found various items from all four of the promotional mix elements. Effective promotional campaigns require a solid mix of items from the four elements. Companies seek to find the right chassis from the four elements, and sometimes do not use all four elements. Tide racing uses all four items to promote their sponsorship with NASCAR.