Research Method Essay

1. What is the problem command in the following situation?Employee LoyaltyCompanies benefit through employee devotion. rocky downsizing in organizations during the recession crushed the loyalty of millions. The economic benefits of loyalty embrace lower recruitment and training costs, higher productivity of workers, client satisfaction, and boost the morale of fresh recruits. In order that these benefits may non be lost, some companies, while downsizing, try various gimmicks. Flex leave, for instance, is one. This helps employees drive 20% of their salary, plus employer-provided benefits while they take a 6-12 month sabbatical, with a call option on their operate. Others try alternatives like more than communication, hand-h out of dateing, and the like. business statement. How can employee loyalty be maintained during periods of downsizing?2. For the following casing titled Sleepless Nights at spend student lodging (published in transaction Week and adapted here) a. Identi fy the problemb. Develop at to the lowest degree four hypotheses.Sleepless Nights at Holiday InnJust a few years ago, Tom Oliver, the Chief Executive of Holiday cordial reception Corp., was struggling to differentiate among the variety of facilities offered to clients under the Holiday flagship the Holiday Inn Select designed for business travelers, the Holiday Inn Express utilise by penny pinchers, and the Crowne Plaza Hotels, the luxurious hotels meant for the big spenders. Oliver felt that revenues could be quadrupled if only clients could differentiate among these.Keen on developing a viable strategy for Holiday Hospitality which suffered from brand confusion, Tom Oliver conducted a customer survey of those who had used each type of facility, and found the following. The consumers didnt acquire a clue as to the differences among the trio different types. Many complained that the buildings were old and not properly maintained, and the quality ratings of service and other factors were also poor. Furthermore, when expression spread that one of the contemplated strategies of Oliver was a name change to differentiate the three facilities, irate franchises balked. Their mixed messages did not help consumers to understand the differences either.Oliver thought that he first needed to understand how the different classifications would be important to the some(prenominal) classes of clients, and then he could market the heck out of them and greatly enhance the revenues. Simultaneously, he recognized that unless the franchise owners fully cooperated with him in all his plans, mere formulation lifting and improvement of customer service would not bring added revenues.Problem educationHow can brand awareness be brought about to increase the revenues of Holiday Inn?Hypotheses1. The more differentiated the building facilities, the more the brand awareness.2. The more differentiated the maintenance of the facilities, the more the brand awareness.3. The mor e differentiated the services to the clients, the more the brand awareness.4. Differentiated building facilities, maintenance, and service will incline brand awareness only if the Franchise owners cooperate and actively instigate the idea of differentiation. If they dont, no amount of differentiation of the three separatist variables will help clients to understand the differentiation (increase brand awareness).